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Copywriting
If you don't have the confidence to
write your own copy, we can have a chat so I can discover all the relevant
information and then write it for you. Alternatively, I can take your
existing copy from brochures etc and give it a little polish.
Promoting your brand
You probably know how to write about
your business, but do you know how to make it consistent with your
brand message? It's really worth getting it right as poor copy can
tarnish the impression you make on prospective clients and customers.
For example if attention to detail is one of your brand attributes, you
will score no points at all if your copy is riddled with
inconsistencies and typing errors.
Writing for the web
Writing copy for your website is a
specialist skill. It is not the same as writing for print. If you don't
get it right it could be very expensive for you. Optimised copy will:
- help generate traffic to your site - and entice readers to stay when they get there
- avoid you having to rewrite or redesign your site later on
- prevent the waste of time and energy, and loss of potential business.
It is well documented that people judge your home page in the
first few seconds. If it doesn't make the right impact, there are
millions of other websites for them to explore.
We also know that people don't read
screen text the way they read print. Your prospective customers will
scan your copy, taking in only a small percentage of what's written. It
is vitally important to make your points as clearly and concisely as
possible.
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